Friday 28 November 2014

Laminates Industry - Boom time for Indian Economy

High Pressure Laminate (HPL) Manufacturing Plants:Indian HPL Industry has been consistently growing since last six to seven years. The last two years have been boom time for new laminate units. As per latest estimates, India has now more than 165 Laminate producing establishments that includes all kinds of laminate. As per BSMR finding during 2013-14, India is currently having around 135 'Decorative' Laminate producing units of which around 7-8 units are non operational. 

Stylam one of the renowned and oldest name of laminate industry in India believes scope and potential will increase exponentially in coming years.

Below graph shows the number of installed Laminate producing facilities in different states of India.

Survey shows that approximately 125 plus units are considered to be presently operating in India. Although there may be few that are yet to initiate full swing commercial production, but their capacities are almost in place.
High Pressure Laminate (HPL) Production:It is observed that there has been a total production of 1.35 to 1.40 Crore sheets every month in India i.e. approximately 13.5 million sheets per month that includes export and domestic market.
The HPL production capacity has been growing year on year. In terms of number of sheets, the production has seen a growth of 12% approximately since 2010. With growth in decorative laminate demands during 2011 and 2012 by snatching up some share of reconstituted veneers and from the furniture industry (laminates are being used instead of painting the inside areas of furniture), laminates grabbed around 14% growth.
After that, growth in demand has been slow in domestic market but the number in exports, liner grade and 1.00 mm textures has maintained a fair growth enough to fuel production capacity expansions.
Now with highly competitive 1.00 mm domestic market, the capacities that are being added are largely absorbed by the "liner grade or 0.6 mm" and lower thickness material.
Present HPL Production in India:The average production of decorative laminates has crossed approximately 130 million sheets inclusive of all thicknesses but the gap between installed capacity and demand is growing bigger. During FY 2011-2012 phases that gap narrowed with sudden demand in lower thickness segment but later capacities came in place and the Decorative laminate market became a pressure driven market.

The below graph shows the gap which indicates more supply means pressure on pricing, profits etc. It is caution for any new comer that if he enters, he should be prepared for "More investments, more efforts and a long wait for margins".

Industry Turnover in 2013:The Indian laminate industry and trade is estimated to be of Rs. 4800 Crores per annum in India. By 2014 it is expected to touch Rs. 5100 Crores depending on the performance in remaining months.

The below graph shows the year wise turnover (in Crores INR).

If we compare it to the past few years, the growth has come down by 2 to 3%. Since last year, value wise Indian laminate industry is growing more in Liner grade or commodity materials where operating margins are already at the base level.
The actual growth in HPL in volumes of quality materials is estimated to be around 5 to 6%, considering the balance contribution to growth due to inflation effects.
Year wise HPL Industry Growth (In Crore INR / annum):In 2014 it was anticipated that industry will witness a little better growth post elections. The reasons are potitive sentiments, emerging new areas and demand in already growing cities with new Government and growing commitment to work for social growth. With the emergence of new ways in retailing of laminates and other surface materials, Indian HPL industry and trade can hope for better growth, if working with systems and aggression.

The below chart represents year wise growth registered in HPL industry turnover in India.

* Source: The Ply Reporter - June 2014 Supplement - Laminate Mega Issue.
 
          

Thursday 27 November 2014